We do a social audit in order to determine how your online ID matches the personal branding you desire. Remember, when we talk about a personal brand, we talk about a brand that is 360 degrees visible. That means your interactions with everyone around you. Because we are seen virtually as well as personally, our personal brand includes our social brand as well.
A social audit is an analysis of your visibility online aka online I.D.. We look at your social media visibility (think Twitter, Instagram, Pinterest, etc.); your LinkedIn (whether you have a profile and if that profile, as written, meets the threshold for your career objectives); …etc. The list goes on and is as unique to each person as each person is to each other!